Editor, Producer, Anchor & Social Media Expert

After building the business plan up from scratch and pitching it to the Ynet team, I received the support to create a dedicated Gaming segment sponsored by Ynet, which operated both on YouTube and on the Ynet news page.

I created content for over 300 videos (gaming news, reviews, panels, live streams, etc.) which are all produced, shot, and edited by myself

I achieved +10k subscribers within the first year.

I handled the community-management and social media presence of the channel (YouTube, Instagram, Facebook and Discord).

I created new partnerships with other content creators, gamers, and video-game specialists in the local Israeli scene.

As a Marketing Project Manager, I was responsible for independently managing projects from A to Z. I led a wide variety of projects including employer branding, brand awareness, and local media campaigns.

As part of my role, I also cultivated valuable collaborations with local media channels and celebrity influencers.

Used my creative skills and video experience to support other creative teammates and content related employees to create awesome content.

I facilitated department and cross-department logistic requirements such as swag production, vendor management, and intercommunication between the marketing department to another departments.

 During my time as a freelancer, I operated as a versatile creative partner for a diverse range of clients, managing projects from the initial concept through to final delivery. I specialized in post-production producing, where I coordinated between editors, designers, and motion teams to ensure seamless workflows and high-quality results. My hands-on work spanned from managing logistics and on-set coordination for small-scale productions to personally editing video content for social, branded, and corporate use. Additionally, I leveraged my presentation skills to provide voice-over work and step in front of the camera for various commercial and digital projects. 

 At Gitam Porter Novelli, I led communication strategies, PR activities, and ongoing media relations for major tech and consumer brands. In this role, I bridged the gap between traditional media and modern digital content by maintaining strong relationships with journalists while simultaneously developing influencer collaborations and creator-led video concepts. Beyond daily outreach and securing coverage, I was responsible for crafting professional messaging from press releases and opinion articles to long-form content and delivering data-driven insights to ensure my clients maintained a consistent and impactful brand voice across all platforms.