Content Leader & Creative Strategist

Building media brands and high-end production engines.

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Hi! I'm Evya

 I've spent the last 15 years turning ideas into screens.
I don't just 'edit' or 'produce' - I build media brands. Whether it's establishing a gaming powerhouse from scratch or leading employer branding for global companies, I care about the intersection of high-end aesthetics and smart strategy. These days, my toolkit includes a healthy dose of AI, making sure the future of content looks as good as it performs.

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    Media Foundership & Strategy

    I don’t just manage projects; I build media entities. From founding and scaling Ynet’s gaming channel to millions of views, to defining the creative voice for global brands. I know how to turn a blank page into a powerhouse channel.

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    High-End Video Production

    My roots are in filmmaking. I bring a cinematic eye to every frame, ensuring that whether it's an employer branding campaign or a social media series, the production value is always top-tier. 

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    AI-Driven Creative Innovation

    The future of content is here, and I’m leading the charge. I integrate Generative AI tools (VEO, Sora, Runway) into professional workflows to cut production time and create visuals that were impossible a year ago.

Experience Highlights

  • Ynet | Founder & Lead Producer, Gamey

     Established Israel’s top gaming channel, reaching millions of views and leading total production cycles.

  • Overwolf | Marketing Project Manager

     Managed creative projects and high-scale employer branding strategies.

  • Gitam Porter Novelli | Media Consultant

    Bridging traditional PR with modern digital content and influencer strategy.

  • Freelance | Creative Lead & AI Artist

    Partnering with brands to integrate Gen-AI into high-end visual workflows.

Education

B.F.A. in Film & Television | Sapir College
Specializing in Directing, Scriptwriting, and Production.  

AI Image Art Creations

Proof that taking Art History 101 wasn't a waste of time after all. A series of Capybaras, reimagined through various iconic artistic styles 

Special Projects

What started as a viral joke in the series Kupa Rashit became my playground for learning app development.

REVENGE 4 U is a functional proof of concept designed to practice app architecture, user flow, and AI integration.
It represents my journey into becoming a multi-disciplinary creator who can both produce world class content and build the platforms that host it.

Try it here: Revenge 4 U by Evya Cohen 

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Recommendations

  • Evyatar is a creative communications professional with a strong feel for content and storytelling. He brings a different perspective, thinks in fresh ways, and knows how to use technology to strengthen the final output.
    He is also a true team player and a people person, who brings positive energy and value to collaborative work.

    Hila Gabay, Chief Executive Officer
  • "Evyatar is a valued team member and an on/off camera doer. His contribution to Overwolf’s marketing wins especially in the Israeli market and employer branding initiatives was essential"

    Shahar Sorek, Chief Marketing Officer
  • "I have worked with Evyater for the past 6 years on various projects.
    I came to know him as a truly valuable asset. He is a dependable and incredibly hard-working individual. In the bottom line is Evyatar is an impressive professional who is always ready to help"

    Tomer Doli, managing director of IGN Israel
  • "Evyatar pushed me professionally and introduced me to a world I never thought I could be a part of. He discovered abilities I had that I didn't know existed and helped me sharpen them. Since then my professional life has been much more interesting and for that alone I owe him my thanks"

    Ben Shpayer, Co-founder of Gamey, ynet gaming channel
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